Connecting with patients on their journey to wellness

Omnicom Health Group is a world leader in patient marketing and direct-to-patient programs that produce better-informed customers and healthier outcomes. We develop multichannel marketing solutions that connect with patients along every part of their healthcare journey—from patient engagement to self-advocacy, including clinical trial recruitment. Our award-winning campaigns and programs take a disciplined approach to measurement and ROI, and have been recognized consistently by the Effie and ECHO awards for their results.

Clios, Effies, ECHOs, MM&Ms, Mannys, and Tellys for patient communications
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Patients & Purpose is Omnicom Health Group's dedicated, award-winning patient marketing agency. Learn more about their rich multichannel experience, emerging technology expertise, and novel approaches to patient engagement.

Powering healthcare brands with consumer creativity

For DTC assignments, Omnicom Health Group brings together the best of both worlds. We team world-class professional agencies with Omnicom’s legendary consumer networks to create best-in-class DTC communications. This collaborative approach yields deeper insight, richer thinking, and powerful results. Work that builds healthcare brands like great consumer brands, engaging and inspiring everyday people around their health.

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BBDO and CDM have formed a joint DTC collaboration called HealthWork. In addition, our other professional agencies regularly collaborate with colleagues at DDB and TBWA—two of Madison Avenue’s most legendary global creative powerhouses.