The vast majority of healthcare information is accessed through digital channels. That’s why Omnicom Health Group launched iVenturesHealth, a dedicated technology-enablement group. iVenturesHealth has a simple goal: to help life science companies use technology to communicate better, manage digital better, and innovate more smartly. We offer technology consulting services and data management expertise, along with proprietary software solutions to help clients manage work and connect with customers more effectively.
We are also partnering with leading technology and analytics companies like Google, IBM Watson and Annalect to support our products and services.
Capgemini Consulting and Omnicom Health Group conducted a survey with nearly 900 US healthcare providers and uncovered key trends to help Pharma companies develop strategies to compete effectively with newly available data and technology. As financial risk shifts from the payer to the provider, the pharma industry must adapt how it demonstrates the value of its products to providers. Just a few of the report’s key findings reveal the primary reliance on real-world evidence for provider treatment decisions and a call to action for pharma companies to advance more effective digital communications.Read More
We anticipate that 2017 will not see the introduction of a "blockbuster" technology, but rather a year of growth and refinement to existing health-tech innovations. Four areas that we're keeping a close eye on are healthcare data applications, patient focused technology that moves beyond the doctor’s office, voice recognition technology, and new messaging interfaces.Read More
At Omnicom Health Group, we keep up with the technology trends that impact the healthcare industry. There was no better place to see the latest and greatest than at this year’s CES® held on January 5 to January 8 in Las Vegas.Read More
This year, Omnicom Health Group and Harrison & Star were selected to showcase one of our own healthcare applications powered by the Watson cognitive platforms at the inaugural IBM World of Watson (WoW) conference.Read More
Advancements in transdermal technology and patient-generated data are at the forefront of wearable technology. Wearables have gone beyond activity monitors, and in some cases can be sensors, monitors, and drug delivery systems.Read More
At Omnicom Health Group, we believe that artificial intelligence and cognitive computing are transforming healthcare.Read More
Omnicom Health Group’s technology team had a the incredible opportunity to exhibit at and lead the inaugural Lions Health MedTech Expo at the Cannes International Festival of Creativity in France in June.Read More