Data drives nearly every decision in the world of healthcare today…including the most effective and efficient ways to reach and engage customers. OHG has invested in making access to data—and the ability to use it—core to all of our agency offerings. Under the leadership of our Chief Data Officer Jeff Persinger, we’ve built a proprietary data stack on prescribing, affiliation, access, reimbursement and promotional responsiveness for over 1 million US health care professionals in every category. And it’s available for use by all our agencies. We also train our people to use it through innovative programs like Data University.
We’ve also developed essi™—the first and only secure, web-based tool for planning, buying, and managing multichannel healthcare media, and exclusive to Omnicom Health Group. With more than 3,000 participating media vendors, essi™ helps us better manage client media plans, and automatically track and report savings. To learn more, click on a link below.
Omnicom Health Group has several integrated production solutions to help clients execute and deliver adaptive or lower complexity work with efficiency and value. Our studio offerings and production hubs support our agency networks with the full range of services required to create, complete, and deploy campaigns. This includes Graphic Services, Art Buying, Color Correction and Retouching, 3D Imaging and Animation, Illustration, Photography, Layout and Prepress, Digital Ad Lab, Software Development for Mobile, Web, and Tablet, Quality Assurance, Print Production, Archiving and File Maintenance, Workflow Management, Translation, and Adaptation. In addition, we offer a full suite of in-house Film and Video production services, with the ability to deliver broadcast-quality video.
With the vast majority of healthcare information being accessed through digital channels, we understand the importance of leveraging the latest innovations in technology and data to create engaging user experiences and content. Through Omnicom Health Group’s Technology Center of Excellence, we have a simple goal of helping life science companies use technology to communicate better, manage digital better, and innovate more smartly. We offer technology services and expertise, along with proprietary software solutions to help clients manage work and connect with customers more effectively.
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